This is my first planning draft for my perfume advert, which is targeted at a female audience aged 18+ from different demographic backgrounds. The psychographic audience for my product will be mainstreamers who are seeking to better themselves through brands as well as aspirers who are seeking status orientated around their image and appearance. As the product is a female perfume the possible brand names are- temptation,Sonia, or Amor. The reason for this is because the idea of temptation is that it tempts the audience to buy the perfume. Amor translated to Love is a possible brand name as it is very feminine and loving. My slogan will either be "Every woman has two sides" which has a covert message that with this perfume you will be innocent and simple, but also sexy. "Good for you" also works almost like a USP, that a woman needs something that is good for her. The cinematography for my advert will vary but some shots and angles that will be used are close ups, mid close ups, establishing shots and low angles. The close ups will be used mainly to advertise and make it clear for the audience what service/product is being promoted. A mid close up will be used to show the female actresses facial expressions. The establishing shot will introduce the audience to the setting of the advert and the low angle will create sexiness on the female character, appealing to the target audience by aspiring to look like her and feel sexy. The mise en scene for my advert will be simple. The location/setting will either be in the city with big buildings or just with a single colour background - either black,grey or white. The lighting that will be used for my advert will be mainly high key lighting to make the brand visible but low key on the female. The props that I will use in my advert will be- the perfume, flowers, make up as they all portray femininity and goods which interest women. Possible song choices for my product will be "High for this- The Weeknd", "Good for you- Selena Gomez", and "Hands to myself-Selena Gomez", the reason for my possible song choices is due to the conventional narrative of already existing perfume adverts. The use of slow music will work well with my mise en scene and cinematography. Finally, the style of my advert will either follow a dramatic narrative to dramatize how good the perfume is. The form of my advert will be realistic.
This is my planning draft for my second advert which is a perfume targeted at a male audience aged 18+ from any demographic group. The psychographic audience for this advert will be mainstreamers and aspirers who are seeking ways to better themselves by keeping up to date with the newest brands. The possible brand names for this product will either be Temptation, A class, or Gents. The reason for the name Temptation is because it could be a perfume for him and my above plan for her. Gents represents the idea of masculinity and the type of men its for. A-class is a covert message to say that once you buy this perfume you become a top man. My slogan for this advert will be All A Man Is, to indicate that he is everything he can be. The cinematography for my advert will be close ups of the product as well as the male/s who will be part of the advert. This is to ensure that the audience are aware what the product/service I will be providing them with is. Mid close ups will be used to show the males costume and their facial expressions. An establishing shot will show the audience the location and setting allowing them to relate to the advert. The mise en scene for my male perfume advert will be similar to my female perfume therefore simple. The setting for it will either be in the city or in a black,grey or white background to make sure it looks professional and similar to already existing products. The lighting for the advert will be high key as well as low key. High key lighting will be used to make things like the brand clear and the males features. Low key lighting will be used to create a darker atmosphere and make the audience feel a certain way. The props that I will be using for this advert will be the conventional things a man has and needs, for example, a watch, a suit and the actual product. The style of my advert will be dramatic to show what effect the perfume will have on the consumers. The form will be realistic just like my female perfume. Both adverts will be stand a lone but the same service.
