USP, also known as a Unique Selling Point is a factor or consideration which presents the ideology of the seller that their product or service is better than another companies. Each company has a technique or characterstic which they use constanly when advertitsing.This is to enhance and make sure that their products or service remains with the audience in order for their product to be remembered and valued.
Examples of advertisements and their USP:
Both KFC and McDonalds are known as one of the best fast food places to eat. KFC is familiar for its delicious fried chicken and McDonalds for varies of their meals, for example their burgers and wraps. They both offer reasonable quality of food that their consumers buy and enjoy. McDonald's unique selling point is their famous slogan, "I'm lovin' it" which everyone recognises alongside the letter M next to it. The aim of their slogan is that through buying their goods you will be "lovin'" everything that they make. It has become so successful that when advertising their new recipes, their brand identity does not even need to be mentioned. Similarly, KFC's slogan "It's finger lickin' good" implies that everything that they distribute to their consumers, is so good that they lick their fingers. However, McDonalds has had a greater success, their slogan has stayed the same since 2003, whereas KFC is constantly changing. This shows that KFC's unique selling point isn't strong enough therefore they change it to something generic everytime.
The unique selling point of Nike which is "JUST DO IT" is a successful slogan which we as consumers immediately associate with Nike rather than any similar brands. Once we see the tick by itself, or just the slogan we are aware to who this advertisement belongs to and this is due to their success. This benefits the sellers of Nike as they are advantaged over similar brands like Adidas, Puma, Reebok and so on. "JUST DO IT" implies that once you see their footwear, clothing and services which they are in charge of, you will just want to buy them. The covert message passed on by them answers your internal questions of "Should I buy this?"- JUST DO IT.
The unique selling point of Nike which is "JUST DO IT" is a successful slogan which we as consumers immediately associate with Nike rather than any similar brands. Once we see the tick by itself, or just the slogan we are aware to who this advertisement belongs to and this is due to their success. This benefits the sellers of Nike as they are advantaged over similar brands like Adidas, Puma, Reebok and so on. "JUST DO IT" implies that once you see their footwear, clothing and services which they are in charge of, you will just want to buy them. The covert message passed on by them answers your internal questions of "Should I buy this?"- JUST DO IT.
Provide example for adverts similar to your idea
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