TV SPONSORSHIP RESEARCH & PLANNING

RESEARCH FOR TV SPONSORSHIP:

TV sponsorship's range in varies of ways for example on air through a single programme or strand to a long term integrated partnership with content from well known brands. The aim of TV sponsorship is to engage the consumers either through product placement, televised events, competitions and promos. Their popularity and perceived values can rub off on the consumers by promoting messages that are associated with the programme that the sponsorship is sponsoring. TV sponsorship's do not only sponsor programmes but sometimes whole channels. 

Love Island which was a summer TV series on ITV was sponsored by Superdrug. The message that the TV sponsorship was conveying was based around the products that the Islanders within the programme were using as well as the programme. As seen in the first image, a man is looking at the female which reinforces the genre of the series. This sponsorship worked as celebrity endorsement showing the audience that their products are good. Also, as the TV programme had a 2.6 million viewers, Superdrug increased their sells.

This is an example of X-Factors TV sponsorship which shows viewers dancing and enjoying themselves to music, this implies and reinforces what the show is about as it is a talent show. Also, as it a family show, the tv sponsorship uses a diverse audience from different age, gender, class groups.

PLANNING FOR MY TV SPONSORSHIP:

My TV sponsorship will follow similar conventions to the Superdrug sponsorship for Love Island. As seen in my first storyboard, I will have perfumes and mise en scene linked to smells with a blurred couple in the background. The blurred couple represent the conventional perfume advert of love being a theme, and the connotations that if you smell good people fall in love with you. As seen in the second box, I will put emphasis on the products by taking the couple out the shot. In the last shot I will either fade it to black or white and with text coming up on the screen of the productions name. The shots I may use for my tv sponsorship will vary from mid shots and close ups.

The programme which my TV sponsorship will be sponsoring is Love Island on ITV. The reason for this is because Love Island is aimed at a young demographic audience which is the target audience for my perfume. Also, as I will be advertising perfume for her and him, it is all about self appearance therefore attracting the mainstreamers and aspirers who are seeking to better themselves and aspire to be like the islanders on the show. Further to this, the TV sponsorship for Love Island is already beauty based as it is Superdrug, therefore I believe Love Island is most suited to the product I am aiming to advertise.

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