GREEN SCREEN PRACTICE

This is the green screen which has been set up in our media class. This green screen will be used by me and my class mates to record some of our footage as well as practice taking pictures.

Before recording my footage for my male advert I ensured that the green screen would work properly as I did not want to waste time.These images show how the green screen worked after applying the keyer to remove the colour. Despite me practicing on an image rather than a video, I was sure that the green screen had good lighting on it and whatever background I would choose it would work. Also, I had my male actor wearing black as I understood that the darker the costume of my actor the better the green screen would work and it would make it easier to edit. 

MUSIC COPYRIGHT

When hearing songs on the radio or the TV there are two separate copyrights. One of them is the musical composition and the other one is the sound recording. There is a clear difference between these two as they are two separate works of copyright and can be independently enforced or licensed. The musical composition consists of music and lyrics/words that the composer and the lyricists work together to create. Their work is in the form of a notepad copy or tape. The sound recording results of a series of musical, spoken, and other types of sounds. The author of the sound recording is usually the performer.

There are exclusive rights which have to be used when dealing with copyright music:

• Reproduction

The right of reproduction allows you to decide who can copy your work. This varies from it being used in movies or publishing the notepad sheet music online.

• Distribution

This right allows you to decided who can sell the copies of your work.

• Derivative Works

This right allows you to decide who can make a new project based of your original work.

• Public Display

Public display is most commonly seen in other copyrighted works for example in art. This is not applicable to music.

• Public Performance 

This right controls the performance of your song on the radio, in clubs, on TV or anywhere in public.

I will ensure to not use music that already exists to avoid copyright as I understand that it is a big deal. I will look for non copyright music that will be best suited for my form and style. I have searched for websites that can help me with this.

EVALUATION QUESTION 3

 WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?

Identifying the target audience is vital when producing my main products as well as my ancillary, along with the micro elements associated with it such as the form, style, mise en scene etc. Everything must be conventional to my target audience, therefore identifying the target audience through the questionnaire will allow me to find out important information about who I will aim my product at. 

Form: Realistic
Style: Dramatic
Gender: My main products are stand alone adverts therefore I have chosen to do one for him and one for her. My ancillary texts are a combined and aimed at both females and males.
Age: My advertisements are targeted at individuals aged 13-18 years old.
Ethnicity: My adverts are targeted at all ethnic groups to appeal a larger audience.


Occupation: In my advertisements I have used students aged 18 from a working class background. This is similar to my target audience as they are young therefore in the C1, C2, and B socio economic group.
Psycho graphic: Aspirers and mainstreamers who are seeking ways to better themselves and aspire to the celebrity lifestyle through marketing goods and brands.

This is my primary research questionnaire consisting of 10 open and closed questions:

During the process of my planning stage I created a questionnaire on Survey Monkey. My aim was to receive feedback about the product that I chose to advertise that would help me with my target audience and conventions that are best suited to them. Through this primary research task, it enabled me to gain and understand the ideology of my target audience towards perfumes as well s perfume adverts. Through the results, it encouraged me to choose wisely who my target audience would be for my main product and my ancillary texts. As a result, once my questionnaire was completed and I received feedback, I created  graphs to analyse my results. Once I analysed,I was able to make decisions about my form, style, mise en scene, cinematography and all the other micro elements. These would allow me to address my main products and my ancillary texts to the correct audience.

This is the questionnaire results that I have gathered from 10 people in total:

The first question for my questionnaire was “What is your gender?” which allowed me to understand who my advert would appeal to mostly and who I should aim for. As my results are 50/50, I have decided to make two stand alone perfume adverts for him and her. This way I have ensured to satisfy the needs of both females and males.

My second question was “How old are you?” as it would allow me to know what age group to focus on. Since my results show that most people were ages 13-18 I have decided to focus on teenagers. Through this question I am able to understand that the psychographic for my audience will be aspirers and mainstreamers because of their age and their mentality.

My third question was “When shopping for perfume what do you look for?” as it would give me an idea of what the audience are looking for when buying perfume. As seen in my results, the majority of people look for a strong long lasting smell. Due to this, when creating my advert, I may use the words “strong smell” or “long lasting” to emphasise on what most consumers look for. This will appeal to them as it will be what they are looking for.

My fourth question for my primary research was “How much are you willing to pay for a perfume?” through this question I have understood that consumers are willing to pay over £40 for a perfume that they want. (Groups C1, C2, B) Also, through this question I am able to understand the socio economic group of my audience. Despite the majority choosing to spend £40+, some prefer to go for something cheaper and suitable to their socio economic. (Groups D and E).

My fifth question was “How often will you wear your perfume?” which has given me an insight on how important my product will be to the consumers on a daily basis. My results show that 9/10 people will be wearing the perfume daily therefore this indicates that it is a necessity to them.

The sixth question for my questionnaire was “Are you influenced by perfume adverts?” Through this question I have gathered that the majority of the consumers responded with “sometimes” meaning that it depends on how successful the messages conveyed in the advert is. This has challenged me into wanting to create an advert which will interest and lure them in.

My seventh question was “What type of perfume are you most likely to buy?” Through my results, 80% have said that they buy branded perfumes and 20% buy celebrity perfumes. Due to this I will ensure to use similar conventions to already existing perfume brands.

Example: Giorgio Armani, DIOR, Prada, Jimmy Choo

My eighth question was “Where do you shop your perfume?” Through this question I am able to understand whether consumers directly go to the store or shop online.  50% of consumers go into store, 10% shop online and 40% shop online as well as the store. Through this question I am able to understand that the majority of consumers have free time to shop in person.

My ninth question was “Does the shape of the bottle influence you in any way?” to find out whether consumers focus on the appearance of the bottle. 60% voted that it does NOT influence them in any way. 30% voted sometimes and 10% voted yes. Due to the mixed results, I have decided to go for a conventional perfume bottle as most consumers are not influenced.

My last question was “What is your favourite perfume and why?” Through this question I have allowed the audience to state their preferences as I will use their personal opinions when creating my advert to ensure that I follow similar conventions of already existing perfume adverts when I was researching and analysing  existing products.

Conclusion:

In conclusion, my primary research questionnaire was beneficial as it allowed me to create a production that will satisfy their needs as the target audience. Also, through the results I was able to include elements which would be associated to the age and demographic of my audience. 

EVALUATION QUESTION 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Pre - production of ancillary texts:

Before starting the production of my ancillary texts, I had to thoroughly research Radio Adverts and TV Sponsorship. This was a significant stage as it allowed me to identify micro elements as well as macro elements that inspired my creativity within my final productions of my ancillary texts. This task was beneficial as it allowed me to effectively work alongside my main product.

My Final TV Sponsorship:

What make my TV Sponsorship effective in complimenting my Perfume Adverts?

Each aspect of my TV Sponsorship aims to convey a message to my target audience. I believe that my TV Sponsorship compliments my perfume advert due to the similarities I have included in my main products, like the perfume bottles, the feminine and masculine products within the shot. Moreover, I have purposefully chosen colours like black and red. Red connotes love and black connotes power and masculinity. Through these connotations, I am providing my target audience with a covert message that through the use of these perfumes you will be powerful or full of love. I have chosen to use simple cinematography and editing as I did not want it to become like a narrative driven advert. This remained similar within my two main products which creates effective consistency.

Comparable product

A comparable product to mine is SuperDrugs sponsor for Love Island. When researching and planning, most of my inspiration came from this TV Sponsorship as I believe that it is similar to advertising perfume as it focuses on a similar target audience as well as those psychographics of mainstreamers and aspirers who seek to better themselves. Mainstreamers would see the perfume as a necessity as they are materialistic and would want to own it to look like the couple in the sponsorship. The simple shots and angles of this TV Sponsorship captivated me and inspired me to create something similar by developing it and challenging it which has proven to effectively combine with my two main products.

Why was drafting important?

Drafting was an important process for all my productions as it allowed me to see what was good and what needed improving. When drafting and editing my TV Sponsorship, I had realised that certain shots, such as the panning shot did not work as well due to a problem with the green screen. I had to record different shots as well as edit them and decide on which one was best suited. I also had to keep the advert short and straight to the point to avoid boring the audience by making them turn it off or switch to another channel.

Final Radio Advert

My Radio Advert compliments my main two products as it follows and shares common conventions that are used in my perfume advert for females. The slogan remains the same throughout my radio and my main advert which shows the consistency and how they work together almost like synergy. Also, through my primary research results, I have picked out key words that have been used to describe the smell of perfume and included it in both my ancillary as well as main production.

Comparable product

A comparable product which I came across during my planning and researching was the Nina Ricci perfume advert. I was heavily inspired by the comparison of nature and the weather to which I chose to also include to mine. The reason for this was because it allowed the listeners to try and imagine what the perfume could smell like. This is similar to Richard Dyer and his Utopian solution theory in which he creates escapism, similarly through the reference to nature and seasons and the weather, the listeners may have escaped from reality. Through my radio advert as well as Dyer's theory I was aiming to sell a Utopian solution to my target audience by selling them something that is lacking from their lives - the perfect product for them.

 Why was drafting important?

Drafting my radio advert was extremely important as I realised I had many weaknesses. For example, when recording with the Tascam, some drafts were not heard properly or clear enough. By recording the scripts many times, it benefited me as I was able to choose the best sounding recording in order to finalise my radio advert. Through the drafting I had the chance to better my radio advert and effectively advertise my product.

Conclusion:

My ancillary texts work effectively with both my main adverts as I believe they are promoting my products by working like cross media convergence. My first advert for her, and my radio advert follow the exact same distinctive form and style which allows the target audience to identify my product and the message which I aimed to convey. This message was that "Every Women Has Two Sides" which allows the target audience to reflect on themselves and decide what their two sides are.

EVALUATION QUESTION 4

Question 4 evaluation (2) (1) from sofiamazmanidou

EVALUATION QUESTION 1

Q1 eval from sofiamazmanidou

ADVERT 1 FINAL

STEP BY STEP PROCESS

For my female advert I had an issue with the lighting as it made me very light. I did not like this as it looked unprofessional to me. I overcame this by adding a filter, as seen in the screenshot, this effect worked well as it allowed me to develop my slogan of "Every woman having two sides". The effect allowed me to suggest that once the effect is added,I have a different side to my previous. Also, I controlled the color of the effect by minimizing the contrast, this was done to make it look softer and compliment my advert making it more feminine.

The same effect, I have discussed above continued for the next shot as these two shots had the lighting issue. However, this yet again worked well with my tilt movement as it portrayed me with two sides. One side "sexy" and the other "soft". Ultimately, despite the issue I had with the lighting it  became a positive outcome as I was able to support my slogan throughout my advert. 

I have added a dissolve as a transition to make the footage softer rather than having a cut. This worked well as the previous shot was an over the shoulder shot of me holding the perfume bottle and about to spray myself, through the dissolve I used it to make the match on action shot smoother yet more interesting as I did not want to keep using cuts.