EVALUATION QUESTION 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Pre - production of ancillary texts:

Before starting the production of my ancillary texts, I had to thoroughly research Radio Adverts and TV Sponsorship. This was a significant stage as it allowed me to identify micro elements as well as macro elements that inspired my creativity within my final productions of my ancillary texts. This task was beneficial as it allowed me to effectively work alongside my main product.

My Final TV Sponsorship:

What make my TV Sponsorship effective in complimenting my Perfume Adverts?

Each aspect of my TV Sponsorship aims to convey a message to my target audience. I believe that my TV Sponsorship compliments my perfume advert due to the similarities I have included in my main products, like the perfume bottles, the feminine and masculine products within the shot. Moreover, I have purposefully chosen colours like black and red. Red connotes love and black connotes power and masculinity. Through these connotations, I am providing my target audience with a covert message that through the use of these perfumes you will be powerful or full of love. I have chosen to use simple cinematography and editing as I did not want it to become like a narrative driven advert. This remained similar within my two main products which creates effective consistency.

Comparable product

A comparable product to mine is SuperDrugs sponsor for Love Island. When researching and planning, most of my inspiration came from this TV Sponsorship as I believe that it is similar to advertising perfume as it focuses on a similar target audience as well as those psychographics of mainstreamers and aspirers who seek to better themselves. Mainstreamers would see the perfume as a necessity as they are materialistic and would want to own it to look like the couple in the sponsorship. The simple shots and angles of this TV Sponsorship captivated me and inspired me to create something similar by developing it and challenging it which has proven to effectively combine with my two main products.

Why was drafting important?

Drafting was an important process for all my productions as it allowed me to see what was good and what needed improving. When drafting and editing my TV Sponsorship, I had realised that certain shots, such as the panning shot did not work as well due to a problem with the green screen. I had to record different shots as well as edit them and decide on which one was best suited. I also had to keep the advert short and straight to the point to avoid boring the audience by making them turn it off or switch to another channel.

Final Radio Advert

My Radio Advert compliments my main two products as it follows and shares common conventions that are used in my perfume advert for females. The slogan remains the same throughout my radio and my main advert which shows the consistency and how they work together almost like synergy. Also, through my primary research results, I have picked out key words that have been used to describe the smell of perfume and included it in both my ancillary as well as main production.

Comparable product

A comparable product which I came across during my planning and researching was the Nina Ricci perfume advert. I was heavily inspired by the comparison of nature and the weather to which I chose to also include to mine. The reason for this was because it allowed the listeners to try and imagine what the perfume could smell like. This is similar to Richard Dyer and his Utopian solution theory in which he creates escapism, similarly through the reference to nature and seasons and the weather, the listeners may have escaped from reality. Through my radio advert as well as Dyer's theory I was aiming to sell a Utopian solution to my target audience by selling them something that is lacking from their lives - the perfect product for them.

 Why was drafting important?

Drafting my radio advert was extremely important as I realised I had many weaknesses. For example, when recording with the Tascam, some drafts were not heard properly or clear enough. By recording the scripts many times, it benefited me as I was able to choose the best sounding recording in order to finalise my radio advert. Through the drafting I had the chance to better my radio advert and effectively advertise my product.

Conclusion:

My ancillary texts work effectively with both my main adverts as I believe they are promoting my products by working like cross media convergence. My first advert for her, and my radio advert follow the exact same distinctive form and style which allows the target audience to identify my product and the message which I aimed to convey. This message was that "Every Women Has Two Sides" which allows the target audience to reflect on themselves and decide what their two sides are.