STEP BY STEP PROCESS
For my second advert I used a green screen as I wanted to go for a different effect and create something which I have not done in the past. When editing, I had to use the keyer key in order of getting rid of the green screen and put on the image I'd want in the background. Keying creates areas of transparency based on the color or lightness values in an image. This was beneficial as I was able to use a professional males room which suited well with my initial ideas.
I included a zoom within my advert which was used on purpose for product placement. The reason for this was to not confuse my target audience what my product was. This allowed them to understand what I am advertising.
In the end of my advert, I watched YouTube tutorials on how I can have a pop up image of my product. This not only allowed me to show product placement at the end of the advert but also made my advert seem more professional. As the pop up of the perfume showed up, I had a non diegetic sound of my male actor saying "Gents, All A Man Is." At the same time I had my slogan sliding in with Times New Roman Text. I used the dip tool to get the same shade of gold that is on the perfume bottle. This was done in order to maintain a consistent house style.
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