RESEARCH FOR RADIO ADVERT:
Most commercial radio stations make most of their revenue by selling airtime of promotions and radio advertising. These radio adverts are referred to "spot commercials" which last about a minute. Radio adverts are successful in many ways as it is an intimate way of conveying a message. Many people listen to it alone during their daily activities such as when they are jogging/driving. Through radio advertisement, listeners are able to develop a relationship with their favourite stations by bonding with similarities. Also, each radio station has a different audience demographic, therefore listeners choose what radio station is mostly suited to them and the advertisement that reaches them satisfies their gender, age, and economic status.
Disadvantages of Radio Advertising:
- Radio advertisement cannot be reviewed, once it plays it is gone, therefore if the listener has missed out on some information they cannot go back
- Radio adverts do not have a visual product to show the audience what the product/service is.
- Listeners may switch radio stations when commercial come on therefore advertisements are not as successful.
The Nina Ricci radio advert is a 30 sec advertisement which has an diegetic song called "Unforgettable" playing along with non diegetic voice over in which a man with a deep voice talks about the perfume. The language used in the dialogue is specifically used to describe the perfume. The man referring to the smell as "lingering" shows that it is a long lasting smell. Also, the voice over towards the end says "Makes you" and the song lyrics finish it off by saying "unforgettable".
The covert message behind this radio advert is that once you use this perfume
(Nina Ricci) you become 'unforgettable' because of how good it is. This caters to its female audience by aspiring them and making them believe that they are better once they have it.
PLANNING FOR MY RADIO ADVERT:
Similarly to this, in my radio advert I will make sure to use an instrumental sound in which the dialogue will work well together. The reason for this is because it will activate the listeners sense of smell by allowing them to have a visual imagery of what is being described. The language that I will use in the radio advert will ensure to draw the listeners into what my product is. The script of my voice over will use descriptive language.
PLANNING FOR MY RADIO ADVERT:
Similarly to this, in my radio advert I will make sure to use an instrumental sound in which the dialogue will work well together. The reason for this is because it will activate the listeners sense of smell by allowing them to have a visual imagery of what is being described. The language that I will use in the radio advert will ensure to draw the listeners into what my product is. The script of my voice over will use descriptive language.
In your planning talk more about what the voice over will say and what important words will be said in order to sell the product effectively. Also what slogan and what descriptive language
ReplyDeleteI have included my radio script in order to show what will be said in my voice over.
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