SCRIPTS

These are my scripts for my two main adverts as well as my ancillary. In these scripts I have included the non copyright soundtracks that I have found on Bensound as well as the voice overs within the adverts. The instrumentals I have chosen for all four productions, I believe will work well with the styles and forms of my advert. Once I begin editing, if the instrumentals do not work they might  be developed.

SHOT-LIST AND PRODUCTION SCHEDULE

These are my shot lists for advert 1 and 2 as well as my TV sponsorship which will assist me when filming. As seen on the schedule, I have indicated what shot types I may use, the location I will be filming in, mise en scene that will be used within it and possible transitions. Through this shot list, I will be more organised meaning that I wont be wasting time and could always look back to it.

These are my production schedules for both adverts in which I have given more description of what I will be doing and when. Through this I will make sure my production runs smoothly without any problems arising.

This is my editing schedule in which I have included the dates that I will be editing my productions and the times. I have also added in the steps I will take to ensure that everything runs smoothly without any disruptions.

STORYBOARDS

This is my storyboard for my female advert in which I have included the camera shot, location/time, mise en scene, sound, dialogue, editing, and narrative description. Through this, I will ensure to follow each shot despite some changes that may occur in the final production.

This is my storyboard for my male advert in which I have included the camera shot, location/time, mise en scene, sound, dialogue, editing, and narrative description. Through this, I will ensure to follow each shot despite some changes that may occur in the final production.

This is my storyboard for my TV Sponsorship. I have included the camera shot, location/time, mise en scene, sound, dialogue, editing, and narrative description. Through this I will ensure to follow each shot despite some changes that may occur in the final production.

THE USE OF TECHNOLOGY

The use of technology is a very successful way of advertising a service or product to a mass audience. Through social media sites like Facebook, Twitter, YouTube, and Instagram, all sites offer a variety of ways to advertise brands or sponsor them. Facebook gives advertisers the chance to promote through posts or sponsored stories, page post ads. Through these options, Facebook users are able to see a different stories. Twitter advertising is similar to Facebook but there is more choice for the users, this is succeeded through promoter tweets, trends and promoted accounts that shows up on users news feeds. YouTube advertising is done through branded channels, promoted videos or advertising within a YouTube channel. These changes and the development of technology have given the consumers a diverse experience to advertising and playing away from the conventional ads, such as print media. 

This Twitter screenshot shows Subway Restaurants that are being promoted (as seen by the red arrow). This promotion is located in the "Who to follow" which not only promotes the Subway page but also their service as once you follow them their recipes and goods will be on your profile every time they post.

Facebook, on the other hand has advertising at the right hand of the homepage once logged on, on the actual homepage, and when you log out. These adverts are visible whether logged on by a laptop or mobile.

YouTube often has adverts as you play an audio or a video content. These adverts can sometimes be skipped after 3 seconds or you will have to wait until the end of the advert. The advantage of this is that despite giving the viewers the option to stop or carry on watching the advert, part of the message/service is conveyed to the viewer already.

This Instagram post is sponsored as seen by the blue label under the picture which says "Learn More", the aim of this is for Instagram users to stop swiping and see what this post is about. 

Apps are a successful way of advertising services as it reaches a mass audience due to the mass population who use social media to interact. Apps are big platform in which awareness is easy and quick to reach people therefore used by advertising companies in order of promoting.

INSTITUTIONAL ADVERTISING

Institutional advertising is a marketing approach that demonstrates the goodwill of an organisation, individual, or company. Advertising does not attempt to sell anything directly to the consumer. It informs the public about what the institution has to offer to them. The most common types are radio advertising, TV advertising, print and digital.

Examples of institutional advertising:

This is an example of an institutional advert as they are promoting that smoking kills and harms you. The idea behind this advert was to grasp the public eye through a serious issue- health, but in reality the company has improved its brand image by selling them.

This is another example of an institutional advert, as they are clearly showing that it is Eco friendly as well as healthier, this is evident through the use of the green colour which is associated with nature and the monkey. However, this is still improving the image of the company.

Advantages of institutional advertising:

• Improves the image of the company/manufacturer
• Investors are attracted to the institution as there is a good institutional image
• Improves the public relation

HISTORY OF ADVERTISEMENT

This 1986 Chanel No 5 Advert shows the simplicity of advertising in the past. Cinematography was not complex as shown by the simple long shots and mid shots. The costumes and the style reflect 80s fashion through the conventional costume of elegant costume and natural make up. It follows the advert style as it is dramatic, the man is immediately in love with her because of the Chanel perfume. On the other hand, this 2017 Chanel perfume shows the historical change in adverts as it is more complicated and the cinematography is challenging. The mise en scene of this advert shows the societal changes in fashion as she is running in nude colours making her look "naked". The use of celebrity endorsement is also essential as she is a well known actress meaning that this was done purposefully to grab the audiences attention by making them see that even celebrities use this perfume.

History of advertising from sofiamazmanidou

RICHARD DYER UTOPIAN SOLUTIONS

"It could be argued that because advertising stresses the private accumulation of goods and almost  hedonistic lifestyles, it encourages people think in terms of escape from the real world" - Richard Dyer

Richard Dyer believes that audiences consume media products with a clear set of pleasures to draw from that experience as seen in his quote above. His Utopian theory is also linked with the Uses and Gratifications theory (Katz and Blumler). Both theories suggest that audiences wish to escape from reality through media platforms.

Dyer's three reasons why audiences choose to consume media:

1. Social tension
2. Inadequancy
3. Absense

These three reasons are generated by reality so through the consumption of media, it provides the audience with a "Utopian solution".

The divide created between reality and media

Reality:

Tiring
Poverty
Boring routines
Manipulation
Rehousing 

Utopian Solution:

Active

Material things

Emotion & Energy

Honesty and love

Sense of belonging

This is an example of Richard Dye'rs Utopian solutions, as it creates a sense of escapism by making you want to be there. The diegetic sound of the water running reflects the summer and holidays by creating a calm and peaceful aura. The curtain in the back moving slowly shows that there is slight wind which yet again reminds you of hot summer in which you need some type of breeze. This is a successful "book a hotel" advert as it makes me and the viewers want a break.

BARTHES SEMIOTICS

Roland Barthes is one of the earliest structuralist and poststructuralist theorists of culture. He was born on the 12th of November 1915 and died on the 26th March 1980. Barthes is one of the leading theorists of semiotics which is the study of signs.

Semiotics are the signs which we see and automatically know how to act upon as they are governed by a complex set of cultural messages and conventions which we have the ability to interpret them instantly. For example, the different colours of a traffic light allows us to automatically know how to respond to them- red/amber stop, green go. We know this without even thinking about it because this is a sign that has been established by cultural conventions over a long period of time which we learn as children. 

Semiotics in media

As mentioned before semiotics is the study of signs. A sign refers to something which conveys meaning whether it is written or spoken a symbol or a myth. 

As seen in the image below, all 10 signs are related to cultural message which we interpret. The first sign is Facebook which we immediately identify as a social media website used to find friends and family to communicate. The fourth sign is identified as the recycling sign and it being friendly to the environment and so on.

Signs

According to Barthes there are three signs to the study of semiotics:

1. Iconic signs

These are signs where the meaning of them is similar to the appearance of them. For example, this semiotic blatantly suggests that on the left it is for females and the right for males.

2. Indexical signs

These types of signs have a cause and effect relationship between the sign and the actual meaning behind it, however there is a direct link between the two. For example, this finger print would be immediately associated and thought to be of a humans.

3. Symbolic signs

These signs have a conventional link, for example this semiotic conveys that smoking is prohibited.

Signifier and Signified

The sign can be divided into two parts which is the signifier and the signified. The signifier is the thing, item or code that we read and the signified is the idea or meaning that is being responded with according to the signifier. Together they form a semiotic.

This Nike advert follows Barthes semiotics in many ways. One way in which it is evident is through the famous slogan "Just Do It" which the audience immediately associate with the brand. Also, in the beginning of the advert, the audience is introduced to a close up of bright Nike running shoes in which they stand out against the low key lighting location. The sign of the tick is associated it with the brand.

GROUP ROLES

When creating my two adverts there are many important factors that need to be considered, for example the roles of everyone who is part of the production. These roles vary from the director, editor, cinematographer, and the protagonists. Group roles are essential as it keeps the team organised and aware of what they are in charge of. Within our team we have discussed the roles of each individual and what role is suitable for who.These roles vary from the Director, Cinematographer, Editor, Actors and Actresses. 

The roles are as followed:

Director- Sofia Mazmanidou
Cinematographer- Arlind Malat
Editor-Rosie Jenkins
Health and Safety Coordinator- Ibrahim Ibrahim

The role of the Director will be to ensure that everything is running smoothly and efficiently without any problems. Also, the Director will be in charge of all the others ensuring that they are on task.

The Cinematographer will be in charge of camera work meaning that they will eb following storyboards and shot lists in order to fulfill accuracy. His role will be to control angles, shots and movement.

The Editors role will be to edit the footage and make sure all footage is at high quality.

The Health and Safety Coordinator will make sure every recording area is safe for everyone to enter by making sure no cables are let loose and that everything is up properly to avoid any accidents.

Typically, in Perfume Adverts, the company use celebrity endorsement in order to sell their product. However, I have decided to use actors and actresses close to my target audiences age in order to appeal to them as their will be many similarities.

The following actors/actresses will be used for my advertisements:

• Kenan Aliriza - TV Sponsorship
• Yelda Albay - TV Sponsorship
• Safedin Ajazi - Male Advert
• Sofia Mazmanidou - Female Advert

There will be voice overs that will be used within all my productions including my main and ancillary texts.

The following people will also be used for my voice overs:

• Rosie Jenkins - TV Sponsorship, Female Advert, Radio Advert
• Safedin Ajazi - Male advert, Radio Advert
• Sofia Mazmanidou - TV Sponsorship, Female Advert, Radio Advert

EQUIPMENT LIST

The equipment list that I have created shows the equipment that I will need to use when producing my adverts. In the chart, I have included the quantity of the equipment that I will need, the date that the equipment will be purchased, the time, who is responsible for purchasing that specific item and their signature. This is important as I will be organised when filming and therefore will save time. Also, by having people sign for the equipment they are responsible for, I would be able to track who is responsible in case any problems do arise, or if anything is damaged.

FINAL IDEA

First Perfume Advert: Sonia for her

Slogan: Every woman has two sides
Style: Dramatic

Form: Realistic

This is my final idea for my first perfume advert. As this is targeted at a female audience, I have chosen to tie a golden bow on the bottle as it is feminine but at the same time gold connotes magic and passion therefore implying what the perfume gives off to the female which is magic making her unreal physically as well as passionate. The perfume bottle is very simple as my primary research results suggested that they are not fussed by the appearance of the bottle. The cinematography I will be using when filming this advert will vary from a varies of different shots and angles. The mid close ups will be used to show a bit about the female actress and the location of the advert. The extreme close ups will show the perfume bottle to make it clear what product is being advertised. The long shot will be used to show the location yet show the audience a sense of reality. My editing techniques will remain simple but effective, through panning I will ensure to have smooth transitions from one shot to another. Through the cuts I will show the audience a quick abrupt shot from one shot to another. A dissolve or fade to white/black might be used in the end, this will create a dreamlike finish. The mise en scene will also stay simple, the props that will be visible in my filming is the perfume bottle, flowers, make up. The reason for these props is because they are conventional to a female perfume advert as they are all feminine products that females use in the process of getting ready. The flowers also portray an olfactory sense of what the perfume smells like therefore sweet and fresh. Throughout the advert, there will be high key lighting as it is a positive advert and therefore will make the product visible to the audience.

Second Perfume Advert: Gents for him

Slogan: All a Man is
Style: Dramatic
Form: Realistic

This is my final idea for my second perfume advert which is targeted at a male audience. In comparison to the female bottle, this bottle is more complicated as it has spikes and is naturally dark. The spikes are rough and therefore connote masculinity. The black and grey colour of the bottle follows the conventions of already existing products. This works well with the name of the perfume as it is for "Gents".

PRE-PRODUCTION PAPERWORK

This is my risk assessment in which I have carefully examined the possible hazards that may occur during my production within my location/setting. As seen on the form I have identified the possible risks and the severity of them on a scale of Negligible (N), Low risk (L), Moderate risk (M), Severe (S), Very severe (VS). Also, I have identified the likelihood of the risks arising through a scale of Very unlikely (VU), Unlikely (U), Possible (P), Likely (L), Very likely (VL).  Once completing my risk assessment, I picked out the highest risk factors which all were a 2 on the 1-5 risk factor chart and explained the actions me and my production team will take. 

I have decided that one of my shooting locations for my advert/s will be Church Road as this is where I live. I will be able to shoot outside as their are many brick walls and large houses which will follow the conventional settings of already existing perfume adverts. Further to this, as I have mentioned in my initial ideas, I will be able to shoot inside my house by using my room for the female perfume advert making it a realistic form.

Oasis Academy Hadley is another location in which I will be shooting as this is my school and this is where the music room, dance studio, media room are all located. This will help me as it all the appropriate equipment will already be set up and I will be able to use the green screens as well as Macs to edit and put footage's together.

This is my location recce form in which I have explained the way you can get to my location and how I will overcome any problems that may arise.