FINAL IDEA

First Perfume Advert: Sonia for her

Slogan: Every woman has two sides
Style: Dramatic

Form: Realistic

This is my final idea for my first perfume advert. As this is targeted at a female audience, I have chosen to tie a golden bow on the bottle as it is feminine but at the same time gold connotes magic and passion therefore implying what the perfume gives off to the female which is magic making her unreal physically as well as passionate. The perfume bottle is very simple as my primary research results suggested that they are not fussed by the appearance of the bottle. The cinematography I will be using when filming this advert will vary from a varies of different shots and angles. The mid close ups will be used to show a bit about the female actress and the location of the advert. The extreme close ups will show the perfume bottle to make it clear what product is being advertised. The long shot will be used to show the location yet show the audience a sense of reality. My editing techniques will remain simple but effective, through panning I will ensure to have smooth transitions from one shot to another. Through the cuts I will show the audience a quick abrupt shot from one shot to another. A dissolve or fade to white/black might be used in the end, this will create a dreamlike finish. The mise en scene will also stay simple, the props that will be visible in my filming is the perfume bottle, flowers, make up. The reason for these props is because they are conventional to a female perfume advert as they are all feminine products that females use in the process of getting ready. The flowers also portray an olfactory sense of what the perfume smells like therefore sweet and fresh. Throughout the advert, there will be high key lighting as it is a positive advert and therefore will make the product visible to the audience.

Second Perfume Advert: Gents for him

Slogan: All a Man is
Style: Dramatic
Form: Realistic

This is my final idea for my second perfume advert which is targeted at a male audience. In comparison to the female bottle, this bottle is more complicated as it has spikes and is naturally dark. The spikes are rough and therefore connote masculinity. The black and grey colour of the bottle follows the conventions of already existing products. This works well with the name of the perfume as it is for "Gents".