Institutional advertising is a marketing approach that demonstrates the goodwill of an organisation, individual, or company. Advertising does not attempt to sell anything directly to the consumer. It informs the public about what the institution has to offer to them. The most common types are radio advertising, TV advertising, print and digital.
Examples of institutional advertising:
This is an example of an institutional advert as they are promoting that smoking kills and harms you. The idea behind this advert was to grasp the public eye through a serious issue- health, but in reality the company has improved its brand image by selling them.
Advantages of institutional advertising:
Examples of institutional advertising:
This is an example of an institutional advert as they are promoting that smoking kills and harms you. The idea behind this advert was to grasp the public eye through a serious issue- health, but in reality the company has improved its brand image by selling them.
This is another example of an institutional advert, as they are clearly showing that it is Eco friendly as well as healthier, this is evident through the use of the green colour which is associated with nature and the monkey. However, this is still improving the image of the company.
Advantages of institutional advertising:
- Improves the image of the company/manufacturer
- Investors are attracted to the institution as there is a good institutional image
- Improves the public relation
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