THE USE OF TECHNOLOGY

The use of technology is a very successful way of advertising a service or product to a mass audience. Through social media sites like Facebook, Twitter, YouTube, and Instagram, all sites offer a variety of ways to advertise brands or sponsor them. Facebook gives advertisers the chance to promote through posts or sponsored stories, page post ads. Through these options, Facebook users are able to see a different stories. Twitter advertising is similar to Facebook but there is more choice for the users, this is succeeded through promoter tweets, trends and promoted accounts that shows up on users news feeds. YouTube advertising is done through branded channels, promoted videos or advertising within a YouTube channel. These changes and the development of technology have given the consumers a diverse experience to advertising and playing away from the conventional ads, such as print media. 

This Twitter screenshot shows Subway Restaurants that are being promoted (as seen by the red arrow). This promotion is located in the "Who to follow" which not only promotes the Subway page but also their service as once you follow them their recipes and goods will be on your profile every time they post.

Facebook, on the other hand has advertising at the right hand of the homepage once logged on, on the actual homepage, and when you log out. These adverts are visible whether logged on by a laptop or mobile.

YouTube often has adverts as you play an audio or a video content. These adverts can sometimes be skipped after 3 seconds or you will have to wait until the end of the advert. The advantage of this is that despite giving the viewers the option to stop or carry on watching the advert, part of the message/service is conveyed to the viewer already.

This Instagram post is sponsored as seen by the blue label under the picture which says "Learn More", the aim of this is for Instagram users to stop swiping and see what this post is about. 

Apps are a successful way of advertising services as it reaches a mass audience due to the mass population who use social media to interact. Apps are big platform in which awareness is easy and quick to reach people therefore used by advertising companies in order of promoting.