This 1986 Chanel No 5 Advert shows the simplicity of advertising in the past. Cinematography was not complex as shown by the simple long shots and mid shots. The costumes and the style reflect 80s fashion through the conventional costume of elegant costume and natural make up. It follows the advert style as it is dramatic, the man is immediately in love with her because of the Chanel perfume. On the other hand, this 2017 Chanel perfume shows the historical change in adverts as it is more complicated and the cinematography is challenging. The mise en scene of this advert shows the societal changes in fashion as she is running in nude colours making her look "naked". The use of celebrity endorsement is also essential as she is a well known actress meaning that this was done purposefully to grab the audiences attention by making them see that even celebrities use this perfume.
Very good analysis of similar adverts. Detailed research into the history of adverts
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